CRO Strategy
A CRO program, also known as a CRO plan, is a digital marketing strategy that businesses develop for improving the conversion rate of their website or app. CRO programs involve analyzing an entire website to find obstacles to conversion and then optimizing web pages to improve conversion.
What is a conversion rate ?
A conversion rate is the percentage of visitors who complete a desired action, like completing a web form, signing up for a service, or purchasing a product. A high conversion rate means your website is well-designed, formatted effectively, and appealing to your target audience. A low conversion rate could be the result of a variety of factors related to either website performance or design. Slow load times, a broken form, or copy that doesn’t convey the value of the offer are common reasons for a poor conversion rate.
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We help our clients define and implement solutions that allow them to conduct audit and consulting tailored to their needs, whether they are endogenous or exogenous market risks and opportunities that they can seize thanks to the digital revolution.