Acquisition Plan
Customer acquisition refers to bringing in new customers - or convincing people to buy your products or services. It is a process used to bring consumers down the marketing funnel from brand awareness to purchase decision. The cost of acquiring a new customer is referred to as customer acquisition cost (or CAC for short).
What is customer acquisition in simple words?
Most commonly, businesses will benchmark their customer acquisition cost against customer lifetime value. A CAC:LTV ratio of 1:3 is generally considered a good ratio, though it will vary greatly for different businesses.
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We help our clients define and implement solutions that allow them to conduct audit and consulting tailored to their needs, whether they are endogenous or exogenous market risks and opportunities that they can seize thanks to the digital revolution.