Head of Search Engine Optimization

Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic of our customer's website.

What you'll be doing

Auditing

• Audit website structure (Angular/react with SSR + Dynamic rendering)
• Study and opportunities on Ranking
• Perform a benchmark of the competition (technological, Ranking, Share of Voice ...)
• Acting as PM with Dedicated SEO tech team + Global Product roadmap supervision if needed

Implement the SEO strategy:

• Taxonomy improvement, category trees updates, deduplication's optimization
• Ensure SEO content Production is on track and relevant
• Follow SEO and Product optimizations (mesh, markup, architecture, semantics, technical) through close collaboration with the Product and Tech team

• Identify and prioritize relevant action:
• Consulting and proactivity on the technical evolution on our platform
• Share and advice on international expansionOversee backlink strategy with PR and toxicity Monitoring
• Recommend a win-win strategy for SEA and SEO

SEO as a Service

• Collaborate with cross-functional business partners (Marketing, Business, Onsite, Supply, Engineering, UX, tech, and Product) to implement SEO best practices, and leverage cross-functional insights in planning and program developments
• Provide support to technical stakeholders to ensure new site features and/or content adheres to SEO best practices (PDP, PCP, Homepage, CMS,etc.)
• Work with Business/marketing/onsite to promote key commercial events
• Collaborate with Regions to develop SEO stream
• Conduct workshops with Product & IT stakeholders to review action who can either impact, kill or benefit SEO
• Provide internal training, specifications, or support (educate) to spread our SEO Strategy and awareness through all departments

Monitoring

• Monitor Hard and Softs KPIs related to SEO and beyond.
• Analysis and reporting of SEO performance but also of Business performance through the implementation of relevant KPIs (Weekly/monthly Reports)
• Projection and ROI oriented
• Automation on Reporting (SQL, Python, Snowflake)

Seamless Optimization

• Conduct SEO experiments using rigorous approaches and measurement methods (A/B tests, statistical methods) to evaluate their effectiveness
• Evaluate site crawlability, recommending opportunities

• Carry out a regular and in-depth watch of last month's actions
• Adjust and optimize the actions implemented
• Monitoring the latest SEO developments, algorithm changes, new products, and news (ex: Google's Core Web Vitals)

‍