Paid advertising is an online advertising model where advertisers bid to participate in real-time auctions in order to show their ads within slots on a specific platform or network.
Paid advertising as the wording implies, is online advertising that one pays for. Examples of paid advertising include Pay-Per-Click (PPC), Programmatic advertising, Google Ads, Google Display, Facebook Ads, Twitter Ads, LinkedIn Ads, Google and Facebook remarketing, and more.
Advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication.