A Community manager helps building an authentic community among a business's customers, employees, and partners through various types of interaction.
Community management is one of the most important activities for brands who rely on social media to contribute to their marketing and sales cycles. People often confuse social media marketing with community management – but they are two distinct disciplines. To Build a good community strategy :
Advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication.