Market Research
Digital market research describes the analysis and evaluation of information that is gained on and from the World Wide Web. It is accomplished using digital data processing, which ranges from manual analysis of data sets to artificial intelligence.
SWOT Analysis
Competitor Analysis
Customer Analysis
TAM Calculation
How is digital marketing used in market research ?
Four common types of market research techniques include surveys, interviews, focus groups, and customer observation. But at the end, there are six steps to market research :
- Decide the research purpose.
- Gather information from secondary sources.
- Conduct primary research.
- Analyse your data.
- Take appropriate action.
- Spread the word.
This service is included in
Audit & Consulting
We help our clients define and implement solutions that allow them to conduct audit and consulting tailored to their needs, whether they are endogenous or exogenous market risks and opportunities that they can seize thanks to the digital revolution.
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